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Shopper Behavior at the Point of Purchase

Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice

Distribution and logistics management Market research

Author: Toni Schmidt

Language: English

Published by: Peter Lang GmbH, Internationaler Verlag der Wissenschaften

Published on: 22nd April 2016

Format: LCP-protected ePub

Size: 6 Mb

ISBN: 9783653957785

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