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Retail Marketing

Shopper Behaviour and Retail Management at the Point-of-Purchase

Behaviourism, Behavioural theory Behavioural economics Sales and marketing Retail and wholesale industries

Authors: Jens Nordfalt, Carl-Philip Ahlbom

Language: English

Published by: Cambridge University Press

Published on: 5th March 2026

Format: LCP-protected ePub

ISBN: 9781009440653

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