£215.00
Harnessing the Power of Social Media and Web Analytics
Social media and business visibility
Social media has opened several new marketing channels to assist in business visibility as well as provide real-time customer feedback. With the emergence of new internet technologies, businesses are increasingly recognizing the value of social media and web presence in the promotion of their products and services.
Harnessing the Power of Social Media and Web Analytics
Harnessing the Power of Social Media and Web Analytics documents high-quality research to empower businesses to derive intelligence from social media sites. These emerging technological tools have allowed businesses to quantify, understand, and respond to customers' conversations about their corporate reputation and brands within online communities.
Intended Audience
This publication is ideal for academic and professional audiences interested in applications and practices of social media and web analytics in various industries.
