Social Media in Strategic Management

Social Media and Business Interaction

Social media are changing the way businesses interact in technology-mediated ways with most of their stakeholders. Strategically-minded managers, researchers, and students cannot afford to ignore the new ways in which interactions with customers, employees, shareholders, and many other important constituents are taking place as a result of the widespread availability and creative use of these new technologies.

Challenging Conventional Wisdom

Conventional wisdom is being challenged and virtual workspaces that had never been conceptualized are opening at blistering speed.

The Volume in the Advanced Series in Management

This volume in the Advanced Series in Management series bridges empirical and theoretical approaches to identifying and demystify this set of emerging, exciting new family of user-generated content technologies. With contributions from and about a wide diverse range of countries, from emerging to established, researchers and informed practitioners will find intriguing, diverse perspectives on how the social media revolution is challenging managers and management scholars.

Interdisciplinary Contributions

Involving disciplines as different as management, communications, information technology, personnel, finance, and others, contributions in this book will be cited in future research projects or used in classrooms and other training settings by those more likely to stay on the leading edge of this family of innovative tools.