Gabay's Copywriters' Compendium

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Gabay's Copywriters' Compendium

Writing and editing guides Advertising Online marketing / Social media marketing

Author: Jonathan Gabay

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Language: English

Published by: Routledge

Published on: 19th October 2006

Format: LCP-protected ePub

Size: 9 Mb

ISBN: 9781136401367


Who is this book for?

Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time.

Why do you need this book?

Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan.

What does Gabay's Copywriting Compendium offer?

Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

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