Emotion and Reason in Consumer Behavior

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Emotion and Reason in Consumer Behavior

Social, group or collective psychology Sales and marketing

Author: Arjun Chaudhuri

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Language: English

Published by: Routledge

Published on: 14th August 2006

Format: LCP-protected ePub

Size: 9 Mb

ISBN: 9781136406898

Emotion and Reason in Consumer Behavior

Provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

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