Consumer Behaviour

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Consumer Behaviour

Perspectives, Findings and Explanations

Sales and marketing Market research

Author: John O'Shaughnessy

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Language: English

Published by: Bloomsbury Academic

Published on: 4th December 2012

Format: LCP-protected ePub

Size: 536 pages

ISBN: 9781350305229

Overview

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.

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