Co-Creating the Future with AI

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Co-Creating the Future with AI

A Guide to Reinventing Value, Innovation, and Collaboration in Organizations

Business strategy Business innovation Management and management techniques

Authors: Venkat Ramaswamy, Kerimcan Ozcan, Krishnan Narayanan

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Collection: Business and Management

Language: English

Published by: Palgrave Macmillan

Published on: 28th May 2026

Format: LCP-protected ePub

ISBN: 9783032194688


Introduction

This book reveals how Nextgen AI systems are revolutionizing the way businesses create value in what the authors call the Co-Intelligence revolution. Gone are the days of simply making and selling products or services. Now, humans and these AI systems combine to produce and use tokens of intelligence to craft interactive experiences, shifting value creation from mere transactions to dynamic, co-intelligent engagements.

Paradigm of Co-Creatively Generated Intelligence (COIN)

The authors introduce a groundbreaking paradigm of co-creatively generated intelligence (COIN): relational intelligence emerging between humans, machines, institutions, and ecosystems, where co-intelligent organizational ecosystems optimize decision-making, personalize experiences, and drive new forms of agility.

Case Studies and Applications

Packed with case studies, including OpenAI, L’Oréal, SAP, Siemens, JPMorgan Chase, Tesla, and emerging digital public infrastructures, this book details how COIN is transforming enterprises in innovative ways. It outlines how businesses can leverage Nextgen AI to enhance operations, offerings, and customer experiences while making a positive impact on the environment.

Conclusion

This work will captivate scholars and practitioners alike, offering pathways to co-create a symbiotic, sustainable future.

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