AI Innovation in Business

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AI Innovation in Business

How Artificial Intelligence Can Create Value for Organizations

Business strategy Research and development management Sales and marketing Organizational theory and behaviour Artificial intelligence

Author: Jonny Holmstrom

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Language: English

Published by: Routledge

Published on: 18th May 2026

Format: LCP-protected ePub

ISBN: 9781040863381


Unlike many AI books that take a purely technical or cheerleading angle, this book bridges strategy, management, technology, and policy to demystify the AI revolution and tackle the urgent question facing today’s leaders: How can we truly unlock value from AI?

Championing an ecosystem approach, Jonny Holmström reveals that capturing AI’s full value is not just a technical hurdle but a strategic and organizational challenge that demands new ways of thinking and collaborating beyond the walls of any single company. Readers will discover how an ecosystem approach – coordinating efforts across departments, companies, and even industries – can turn isolated AI experiments into transformative business value. Blending real-world case studies, cutting-edge research, and pragmatic frameworks, the book provides a roadmap to sustainable AI innovation, from preparing your organization for AI (“AI readiness”) to forging data strategies and addressing ethical dilemmas.

For business leaders, IT professionals, and policymakers alike, this is essential reading for those looking to harness AI’s potential responsibly and strategically—not merely as a tool, but as a catalyst for reinventing the future of business.

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