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Cases on Strategic Social Media Utilization in the Nonprofit Sector
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Managing Public Relations and Brand Image through Social Media
Social Media Marketing: Breakthroughs in Research and Practice
Strategic Uses of Social Media for Improved Customer Retention
Social Media in Strategic Management
Organizations and Social Networking: Utilizing Social Media to Engage Consumers
Little Book of Likes: Social Media for Small (and Very Small) Nonprofits
Strategic Customer Relationship Management in the Age of Social Media
Social Media and Networking: Concepts, Methodologies, Tools, and Applications
Social Media Listening and Monitoring for Business Applications
Strategic Social Media
Intro to Social Media Marketing for Businesses, Nonprofits, and Brands - Second Edition