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This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as: which psychological theories can provide insights in
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
Cultural History of Shopping in the Modern Age
Multisensory Design of Retail Environments
Tourism and Retail
New Perspectives on 20th Century European Retailing
Designing Retail Experience in the 21st Century
Business History of Retail
Retail Marketing
Customer Behaviour in eCommerce
Retailing Reader
Gender, Culture, and Consumer Behavior
Urban Retail Geographies
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