Writing Without Bullshit

Introduction

A complete guide to effective modern business writing that helps you cut the bull and get to your point faster.

Overview

Writing Without Bullshit is the first comprehensive guide to writing for today's world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and web copy don't stand a chance.

What You'll Learn

In this practical and witty little book, you'll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You'll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you'll get used to writing directly to the reader to make every word count.

The Iron Imperative

At the center of it all is the Iron Imperative: treat the reader's time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.

Mastering Modern Business Writing

Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format, from emails and social media to reports and press releases.

Conclusion

Writing Without Bullshit is The Elements of Style for the Internet era, an essential tonic for the career of every serious businessperson.