£52.99
New questions of transnational, multi-cultural marketing utilizing advanced technologies add entirely new facets to the basic marketing issues of product, price, promotion, and distribution.
The information presented in this volume discusses the need for true transnational marketing, and presents an example of what that may entail.
Transcultural Marketing for Incremental and Radical Innovation
Transnational Business Cultures
Cases on Innovations in Educational Marketing: Transnational and Technological Strategies
Transnational Distance Learning and Building New Markets for Universities
Advances in Global Marketing
International marketing in times of sustainability and digitalization
Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
International Business and Culture
Newer Insights into Marketing
Transcultural Marketing
Communitarian Organization
Routledge Companion to Ethnic Marketing