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Television in the Streaming Era
The Global Shift
Overview
This ground-breaking study explores transformations in the TV industry under the impact of globalizing forces and digital technologies. Chalaby investigates the making of a digital value chain and the distinct value-adding segments which form the new video ecosystem.
Industry Shift
He provides a full account of the industry's global shift from the development of TV formats and transnational networks to the emergence of tech giants and streaming platforms.
Infrastructure and Technology
The author takes a deep dive into the infrastructure (communication satellites, subsea cable networks, data centres) and technology (cloud computing, machine learning and artificial intelligence) underpinning this ecosystem through the prism of global value chain theory.
Research and Insights
The book combines empirical data garnered over 20 years of researching the industry and offers unique insights from television and tech executives.
