Introduction

This book addresses the emergence of multi-channel broadcasting. Televisions, PC's, handheld and mobile reception devices now all receive content that was once solely distributed by broadcast TV.

Market Gap

No book currently on the market addresses the production infrastructure necessary to efficiently produce content for multi-channel delivery to a variety of reception platforms/devices.

What Readers Will Gain

Readers will acquire an overview of not just the technology, but processes that impact the creative process and new cross-platform advertising sale/buy model.