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Taken for a Ride
How Daimler-Benz Drove Off with Chrysler
In May 1998, a stunning $36 billion merger was announced by Chrysler, the all-American automaker, and Daimler-Benz, the German manufacturer of Mercedes-Benz luxury sedans.
This corporate marriage promised to rock the global auto industry, but when the dust settled, Daimler had bought Chrysler, and an American icon had lost its independence.
Taken for a Ride
follows the twists and turns on the road to DaimlerChrysler and is a cautionary tale of the risks and rewards of going global.
A book in the manner of Barbarians at the Gate—a spellbinding tale, juicy gossip and all, of how business is really done among the world's top companies…full of fresh facts and insights on one of the most heavily covered business stories of the 1990s…it is as fun to read as it is informative.
