Objective of the Book

The objective of this book, the second volume of this monograph series, is to respond to the calls from front-line managers, entrepreneurs, and scholarly researchers to reconstruct the theories of economics and business so that the new theories will be more relevant to real life than the prevalent ones. Differing from what is presented in the first volume, this second volume emphasizes the development of systemic principles underlying a whole series of empirical discoveries and theoretical conclusions in more applied business studies. By employing the concepts, methodology, and logical reasoning of systems science, this volume addresses important issues about value creation and capture, managerial decision making in the modern business world, and the management of large-scale business forces.

Target Audience

The book particularly targets graduate students and scholarly researchers who are looking for opportunities to develop new territory in the world of applied economic and business knowledge. In addition, it aims at front-line decision-making managers and entrepreneurs who want sounder theories and more reliable methods than the commonly available ones on which to base their critical decisions. By masterfully employing the concepts, methodology, and logical reasoning of systems science, readers can expect to become better able to discover the previously unfamiliar essence of business practices and insightful opportunities for profit.