Summary: Your Marketing Sucks

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Summary: Your Marketing Sucks

Review and Analysis of Stevens' Book

Study and learning skills: general Management and management techniques Sales and marketing Advertising

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Language: English

Published by: Business Book Summaries

Published on: 12th November 2014

Format: LCP-protected ePub

Size: 664 Kb

ISBN: 9782511022146


Summary of "Your Marketing Sucks"

This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing effective. Stevens also proposes ten rules of Extreme Marketing that focus on the most important thing - making sales.

Added-value of this summary

• Save time
• Understand key concepts
• Expand your marketing skills

To learn more, read "Your Marketing Sucks" and find out what you should really be doing with your marketing and why you should stay focused on making sales.

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