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Strategic CEO Communication
Overview
A comprehensive, research-based guide to CEO communication, this book shows how CEOs can communicate strategically, ethically, and effectively with external and internal stakeholders.
Content and Focus
Strategic CEO Communication is informed by communication theory and research insights from public relations and strategic communication scholarship to help readers build relationships, improve corporate reputation, and ensure ethical business practices in rapidly changing business, social, and media environments.
Topics Covered
It covers topics such as corporate reputation, leadership, internal communication, CEO activism, crisis management, ethics, and social media and the growing role of emerging technologies.
Practical Insights
It offers insight into how leaders can engage employees while meeting public expectations for corporate responsibility, diversity and inclusion, and sustainability.
Intended Audience
Ideal for advanced undergraduates and graduate students of leadership, management, and organizational communication in public relations, communication, or management programs as well as corporate leaders seeking research-informed guidance on effective communication for strategic success.
