Stakeholder Approach to Corporate Social Responsibility

$51.99

Taxes may apply at checkout.

Stakeholder Approach to Corporate Social Responsibility

Pressures, Conflicts, and Reconciliation

Business ethics and social responsibility Personnel and human resources management Corporate governance: role and responsibilities of boards and directors

Authors: Philip Kotler, Francois Maon

Dinosaur mascot

Language: English

Published by: Routledge

Published on: 16th March 2016

Format: LCP-protected ePub

Size: 4 Mb

ISBN: 9781317186571


Corporate social responsibility has grown into a global phenomenon

that encompasses businesses, consumers, governments, and civil society, and many organizations have adopted its discourse. Yet corporate social responsibility remains an uncertain and poorly defined ambition, with few absolutes.

Interpretation of issues

First, the issues that organizations must address can easily be interpreted to include virtually everyone and everything. Second, with their unique, often particular characteristics, different stakeholder groups tend to focus only on specific issues that they believe are the most appropriate and relevant in organizations'' corporate social responsibility programs. Thus, beliefs about what constitutes a socially responsible and sustainable organization depend on the perspective of the stakeholder.

Variability of beliefs within organizations

Third, in any organization, the beliefs of organizational members about their organization''s social responsibilities vary according to their function and department, as well as their own managerial fields of knowledge.

A Stakeholder Approach to Corporate Social Responsibility

provides a comprehensive collection of cutting-edge theories and research that can lead to a more multifaceted understanding of corporate social responsibility in its various forms, the pressures and conflicts that result from these different understandings, and some potential solutions for reconciling them.

Show moreShow less