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Small Business Planner
The Complete Entrepreneurial Guide to Starting and Operating a Successful Small Business
What are the ten most common marketing mistakes?
How do you avoid costly mistakes when planning for a new business?
What should be avoided when planning a business web site?
The Small Business Planner
The Small Business Planner provides a detailed checklist for new entrepreneurs to ensure that important tasks and processes are not overlooked. The Feasibility Analysis will let you know if your business idea will be profitable and competitive, and more than half the book is dedicated to generating revenue.
Essential Marketing topics include:
Planning and Research, in which the author introduces his own easy-to-use model to create an effective message, Advertising, Choosing the Right Media, Databases, Selling Skills, and Customer Service.
Finance
Covers: Bookkeeping Basics, Financial Statements, Setting Goals and Measuring Results, and Receivables Management.
Operations
Topics include: Creating Effective Web Sites, Employee Relations, and Contingency Planning.
