Sharing Economy Platforms

Introduction

This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What’s behind the rise of this new sort of economy? In a tightly argued book, Dr. Yuan and Prof. Liu explain what’s driving the new economy, in a book of interest to marketing professionals, scholars, and economists.