What are the keys to a good negotiation?

How can you achieve an effective agreement that benefits everyone involved? What importance should we give to what, to whom and to how to negotiate? To what extent should the parties be involved? To what extent should you compete, cooperate or be complacent with others?

The Ten Commandments of every good negotiator

The secret art of negotiation answers these and other questions that will help us to prepare for the best result in a negotiation, define a strategy and manage difficult situations so everyone can get the most out of it.

Any reader interested in negotiating effectively, productively and creatively and in reaching agreements that satisfy the interests of all the parties involved will discover the tools to do so within these pages.