SAGE Handbook of Political Communication

Part One

explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems

Part Two

takes a grassroots perspective of the influences of social networks - real and online - on political communication

Part Three

discusses methodological advances in political communication research

Part Four

focuses on power and how it is conceptualized in political communication

Part Five

provides an international, regional, and comparative understanding of political communication in its various contexts

The SAGE Handbook of Political Communication

is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.