Routledge Companion to Arts Marketing

£245.00

Routledge Companion to Arts Marketing

Theatre studies Sales and marketing management Sales and marketing Sporting events and management

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Collection: Routledge Companions in Marketing, Advertising and Communication

Language: English

Published by: Routledge

Published on: 11th February 2026

Format: LCP-protected ePub

ISBN: 9781040600115


Analysis of Artists, Creatives, and Markets

Analysing the complex intersections between artists, creatives and markets, this new and revitalised edition addresses the world that is emerging following and during a period of global crisis.

Global Context and Impact

Drawing on a wide range of international expertise, the book explores the impact of the turbulent external environment, including post Covid-19 effects on organisations and artists at community, national and international levels.

Updated and Future-Oriented

Expanded, revised and updated, this new edition will continue to stimulate and inform the next global generation of students, scholars, policymakers and administrators in arts marketing, arts management and arts entrepreneurship across the creative industries.

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