Researching Society and Culture

Introduction to Research Methodology

Written by internationally renowned experts, each chapter provides a full introduction to a key aspect of research methodology. From starting out to generating, analysing, and presenting data, this new edition covers foundational concepts in social research while also keeping students on the pulse of topics like digital social research, social surveys, and big data. Packed with international examples from across the social sciences, it shows how to interpret and work with data generated from real-world research.

It gives you the tools to:

- Design the right research question for your project

- Access, understand, and use existing data

- Effectively write up projects and assignments

- Be confident in the A to Z of the research process

Supported by an interactive website with videos, datasets, templates, and additional exercises, this book is the perfect hand-holder for any social science student starting a methods course or project.