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Research Methods for Everyday Life
Blending Qualitative and Quantitative Approaches
Introduction to Social Research
This book offers an innovative introduction to social research. The book explores all stages of the research process and it features both quantitative and qualitative methods.
Research Design Topics
Research design topics include sampling techniques, choosing a research design, and determining research questions that inform public opinion and direct future studies.
Engaging Examples and Activities
Throughout the book, the authors provide vivid and engaging examples that reinforce the reading and understanding of social science research. "Your Turn" boxes contain activities that allow students to practice research skills, such as sampling, naturalistic observation, survey collection, coding, analysis, and report writing.
