Prompt Engineering in the Enterprise - An Introduction

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Prompt Engineering in the Enterprise - An Introduction

Competitive Advantages through Generative AI and Large Language Models

Business and Management Sales and marketing

Authors: Daniel Koch, Andreas Kohne, Nils Brechbuhler

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Collection: Business and Management

Language: English

Published by: Springer

Published on: 24th August 2025

Format: LCP-protected ePub

ISBN: 9783658492182


Introduction

This book provides a step-by-step introduction to the art of prompt engineering - the most essential skill for the efficient use of generative AI. Since the introduction of ChatGPT at the latest, Large Language Models (LLMs) have become ubiquitous. These systems deliver impressive answers to a wide range of questions, draft concepts and texts, translate, program, and handle tasks. However, the true added value in everyday business only unfolds when the questions are asked correctly. This is because the quality of the answers generated by an LLM depends primarily on the quality of the questions.

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