Product Managers Handbook, 3E

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Product Managers Handbook, 3E

Management: leadership and motivation Production and quality control management

Author: Linda Gorchels

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Language: English

Published by: McGraw Hill

Published on: 28th November 2005

Format: LCP-protected ePub

Size: 5 Mb

ISBN: 9780071772099

Previous editions sold more than 17,000 copies

Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management, brand strategy, and international perspectives

Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels

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