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Predictive Intelligence for Data-Driven Managers
Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies
Overview
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments.
Predictive Intelligence Ecosystem
Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology.
PI Maturity Model
The PI maturity model then describes the phases in which you can build a PI ecosystem in your company.
Self-Test and Blueprint
The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic.
PI Competency Model
Finally, the PI competency model summarizes all elements into an action model for the company.
Practical Examples
The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.
