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In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
Customer Relationship Management
Harvard Business Review on Increasing Customer Loyalty
Customer Relationship Management
Managing Customer Trust, Satisfaction, and Loyalty through Information Communication Technologies
Customer Relationship Marketing: Theoretical And Managerial Perspectives
Customer Relationship Management
Customer Relationship Management in Electronic Markets
Summary: Loyalty.Com
Strategic Customer Relationship Management in the Age of Social Media
Customer Relationship Management Systems Handbook
Researching Customer Satisfaction and Loyalty
Customer Relationship Management
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