Political Marketing in the 2024 U.S. Presidential Election

Overview of the 2024 U.S. Presidential Election

This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as the Democratic presidential nominee to the campaign sprint culminating in Trump’s win in November.

Focus and Unique Aspects

A follow-up to Political Marketing in the 2020 U.S. Presidential Election, it uniquely focuses on political marketing and branding strategies, with particular attention to how changes since the last election, especially new technologies and media platforms, have emerged as branding and marketing outlets for both campaigns.

Strategic Campaigns and Voter Engagement

This election was again as much about a continuous strategy of targeting and maintaining voter enthusiasm as it was about swaying undecided voters, as both campaigns tried to engage different parts of the electorate.

Scholarly and Practical Insights

Every American presidential election tends to herald in new political branding and marketing strategies. This book presents diverse scholarly research and perspectives, with practitioner-relevant content that will advance current understandings of political marketing and branding theories.