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Pharmaceutical Marketing in the 21st Century
Overview
A group of experts, leaders in their fields, provide a formal conjecture on the nature of various aspects of pharmaceutical marketing in the early part of the twenty-first century.
About the Book
Pharmaceutical Marketing in the 21st Century is ideal for product managers, planners, and strategists as it provides guidance for the future of marketing pharmaceutical products.
Availability
Internationally relevant, this book is now available in Japanese!
