Next Stop Metaverse

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Next Stop Metaverse

A Quick Guide to Concepts, Uses, and Potential for Research and Practice

Business mathematics and systems Online marketing / Social media marketing Market research Business applications

Authors: Ralf T. Kreutzer, Sonja Klose

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Collection: Business Guides on the Go

Language: English

Published by: Springer

Published on: 27th May 2023

Format: LCP-protected ePub

ISBN: 9783658411800


Introduction

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way.

Recommendations

The authors take you by the hand and recommend: Don''t ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics.

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