Navigating AI in Business

Overview

This book examines how AI transforms business administration, creating entrepreneurial opportunities and innovative business models. AI supports sustainable business models by driving social, environmental, and financial value.

Benefits of AI

It accelerates information dissemination, networking, and communication efficiency, benefiting family businesses and large companies alike.

Content Highlights

The book provides insights into integrating AI in marketing, finance, and HR to enhance efficiency and drive innovation. Featuring unique models, research, and case studies, it addresses practical AI applications, ethical considerations, and future trends.

Intended Audience

This book is essential for professionals and academics leveraging AI at the intersection of technology and business.