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MoveOn Effect
The Unexpected Transformation of American Political Advocacy
The Internet and Political Advocacy
The Internet is facilitating a generational transition among American political advocacy organizations. This book provides a detailed exploration of how netroots advocacy groups - MoveOn.org, DailyKos.com, DemocracyforAmerica.com, and the Progressive Change Campaign Committee - differ from legacy peer organizations. It also explains the partisan character of these technological innovations.
