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Moreish
The Hidden Secrets of What We Eat and Why
Explore the impact of words in menu construction alongside the power of comfort food
Why the first bite is not always with the eyes
How the worlds of sex, symbolism and animal instinct are simmering just beneath the surface in all of us
Continually eye-opening and perceptive, often witty and entertaining, Moreish sets a place for persuasive packaging, in-your-face pop songs, underhand menu writing and over-the-top advertising
It demonstrates that, while we often feel fully in control of our food choices, the opposite is almost definitely true
If you''ve ever eaten food, this book is for you
