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Minimalistic Consumer Behavior
Motivation, Consumption and Practical Implications
Introduction
In developed countries people still place great emphasis on materialistic possessions for a happy life; however, many possessions produce tension and lead to burden. As a result, an anti-consumption movement has emerged that embraces the notion of a minimalistic lifestyle.
Content Overview
This book combines research, personal insights, and real-world examples to explore the motivations behind minimalist choices and their impact on individuals, communities, and the environment. It examines how consumer behavior is influenced by cultural, economic, and psychological factors, and how adopting minimalist principles can foster well-being and sustainability.
Topics Covered
The authors also address voluntary simplicity, sustainable marketing, and discuss the implications of minimalistic consumer behavior for achieving SDG 12, Responsible Consumption and Production.
Target Audience and Practical Guidance
In addition to a theoretical examination for scholars, researchers, and academics, this book provides guidelines for marketing practitioners seeking to engage ethically with increasingly conscious consumers and to design value propositions consistent with minimalist and sustainable principles.
