Marketing the e-Business

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Marketing the e-Business

E-commerce: business aspects Online marketing / Social media marketing Market research

Authors: Lisa Harris, Charles Dennis

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Collection: Routledge eBusiness

Language: English

Published by: Routledge

Published on: 20th December 2007

Format: LCP-protected ePub

Size: 1 Mb

ISBN: 9781135890971

Fully updated to reflect the latest developments in e-marketing

This useful text unpicks the challenges of e-marketing for many types of business.

It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

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