Managing Networks in the Digital Economy

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Managing Networks in the Digital Economy

Alliances, Cooperatives, Franchise Chains, Platforms and Digitalization

International business Sales and marketing Organizational theory and behaviour

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Collection: Contributions to Management Science

Language: English

Published by: Springer

Published on: 29th March 2025

Format: LCP-protected ePub

ISBN: 9783031812330


Overview

This book presents recent developments in the theory and management of networks (such as alliances, cooperatives, franchise chains) and platforms. In addition, it explores the impact of digitalization on networks and presents empirical studies on digital platform businesses.

The book will be of major interest to scholars and students of economics of organization, business and management, governance of networks and digital platforms, and practicing managers.

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