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Managing Innovation Adoption
From Innovation to Implementation
Introduction
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential.
Research Gap
Despite much research on adoption of innovation by an organization, very little is known about its acceptance by individuals within it.
Managing Innovation Adoption
Managing Innovation Adoption is about managing technological innovation implementation at work in an effective way by presenting a new theoretical framework.
Theoretical Framework
Based on the theory of reasoned action (TRA), the technology acceptance model (TAM) and other conceptual frameworks, Dr Talukder’s enhanced model combines factors from existing and original models to create a coherent new model.
Findings
The data collected proves that it can be used to assist a broader understanding of how people in an organization adopt and use innovations.
Implications
As well as contributing to academic knowledge, the author’s discoveries have practical implications for organizations, managers, administrators and employees.
