Machiavelli, Marketing and Management

£59.99

Machiavelli, Marketing and Management

Sociology: work and labour Sales and marketing

Authors: Phil Harris, Andrew Lock, Patricia Rees

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Language: English

Published by: Routledge

Published on: 20th April 2000

Format: LCP-protected ePub

Size: 2 Mb

ISBN: 9781134605675


Overview

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today‘s manager of his works for management, marketing and political thought.

Themes and Topics

It addresses a number of common themes relating to his influences and arguments, and includes topics such as: modern management

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