Language of Feminine Beauty in Russian and Japanese Societies

Overview

This book conducts a cross-linguistic and cross-cultural study of women’s language as it pertains to feminine beauty. It examines the ideological constructs of beauty and femininity in the cultures of Japan and Russia, as embodied through televised beauty ads, and relates them to the real-world language practices of Japanese and Russian women.

Key Themes

The author traces the reciprocal connection between women’s real and imagined language in the construction of ideals of beauty and femininity, revealing the complex ways women respond to ideological expectations regarding language use: assimilating, transforming, and subverting ideologized language and the assumptions implicit in it.

She also demonstrates ways in which women alter the texture of language by appropriating masculine language for their own purposes, shifting the meaning and correlates of linguistic items and structures.

Intended Audience

This book will be of interest to students and scholars of sociolinguistics, language and gender, cultural and media studies, and Russian and Japanese culture.