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Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing.
the social model of marketing
the human resource management perspective
marketing and service
Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management
Internal Marketing
Human Resource Management and Internal Marketing
Internal Marketing
Internal Marketing
Strategic Marketing Management and Tactics in the Service Industry
Services Marketing and Management
Current Issues in Services Management
Handbook of Hospitality Marketing Management
Services Marketing Management
Innovations in Services Marketing and Management: Strategies for Emerging Economies
Internal Communication and Employee Engagement
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