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Intelligent Business Alliances
How to Profit Using Today's Most Important Strategic Tool
Alliances and Business Success
Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many companies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances.
"A breakthrough."--Bestselling business author Ken Blanchard.
From the Hardcover edition.
