Indian Business Case Studies Volume VII

Introduction

It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education.

Issue in India

The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap.

Content of the Volume

It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions.

Purpose

These cases best serve the purpose of adoption of case methodology in classroom teaching or online lecture sessions for the faculty and students of business management.