How Winners Sell : 21 Proven Strategies to Outsell Your Competition and Win the Big Sale

Harness the power of information to outsell the competition.

In How Winners Sell, internationally recognized sales consultant Dave Stein provides a blueprint for winning business with precision and speed—even during challenging economic times.

It has become a buyers' world. Salespeople in today’s marketplace are faced with a proliferation of competitors, commoditization of their products and services, reduced customer budgets, and more complex and longer customer buying cycles.

How do salespeople transform themselves into savvy professionals who can be counted on to continue to win business even under these tough, seemingly insurmountable conditions?

Stein’s easy-to-follow, proven methodologies show you how to plan strategically for scenarios when details are most important—so you never come up short in the eyes of a client. You will also discover how to:

• Develop new skills needed to thrive in today's ultra-competitive marketplace.
• Decide which sales opportunities are really worth pursuing.
• Gain and maintain access to top executives by identifying their priorities.
• Learn crucial information about the competition that will help you win the big sale.
• Use information to increase the size of the opportunity, get prospects to close sooner, and spend fewer resources.
• Know your competitor's next move—so you can move first.