How to Write Ad Copy That Works

HOW TO WRITE AD COPY THAT WORKS

Masters of Marketing Secrets: A Course in Classic Copywriting

How did Copywriting and Advertising become what it is today?

What are the key secrets which all but today's Masters have known and used to sell product and services.

Not so oddly, they've been hidden in plain site all along.

J. George Frederick collected the experts of his time - the Golden Age of Copywriting - to tell the key points any copywriter needs to know and apply to succeed.

And as humans haven't evolved so much since history began, so the tools of persuasion are the same as they were discovered nearly a century ago.

Now they are available for you. Now you can use them to gain any amount of sales for you or your client.

You only have to study them first. This book is a good first step in your studies - which will continue the rest of your life.

This volume gives the history and transition of advertising into a consumer-oriented, sales-producing industry - from a promotion system which relied more on features of the product rather than benefits for the buyer. In this book, you see the transition happening, and understand its evolution.

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Justus George Frederick (1882-1964) was a reporter on a newspaper, became department store advertising man and wrote articles on advertising for Printers’ Ink. Went west to become a member of the Lord & Thomas staff during “reason why” propaganda, and edited magazine Judicious Advertising. Came to New York, joined Ben Hampton Agency and later was copy chief for Ward & Gow, subway advertising.

He then became managing editor of Printers’ Ink, when George P. Rowell sold the magazine and the new owners began to develop it. In 1910 he resigned to form the Business Bourse, International, a commercial research organization. For several years, he was editor in chief of Advertising and Selling Magazine.

Dr. Robert C. Worstell (b. 1956) has a long history of research and publishing in the genres of self-help and practical business. As founder of Midwest Journal Press, he's published numerous books in these areas while continuing his research into helping people find the tools they need to improve their lives and those of others around them.