How Customers Buy . . . & Why They Don't

In business, nothing happens until somebody buys something.

And most businesses have a very good idea of why a prospective customer should buy their offering but lack critical knowledge about how their customers actually buy and are often blind to why they may not.

As a result of extensive research, How Customers Buy…And Why They Don''t offers a formula for understanding any Customer Buying Journey.

The book provides the approach to developing a strategy and a sales and marketing approach to successfully navigate and positively impact that buying journey.

Whether you are an executive, in management, an entrepreneur, an investor, a marketer, or a sales person, reading what Martyn has to say will radically change what you do and how successful you will be as a result.