Susan Brewer taps into the nostalgic women’s market for comics from their childhood—Jackie, Girl's Own, Bunty, etc.—from the early days in Victorian England to teen mags and TV-related comics, including Teletubbies and CBeebies.

The book also covers partworks such as the highly collectable Vicky and other collectables, including annuals, covermounts, and giveaways, as well as toys and games tie-ins, including board games.